What is a B2B business in healthcare or medtech, and how does this inform branding?
B2B healthcare and medtech brands sell to providers or payors, so branding should focus on the needs of these customers.
By Michèle Fog|2024-12-30T18:33:57-05:00December 30, 2024|Branding Basics|Comments Off on What is a B2B business in healthcare or medtech, and how does this inform branding?
