What is a B2B2C healthcare or medtech business?
B2B2C brands sell to businesses that ultimately serve patients, requiring [...]
What is a B2B business in healthcare or medtech, and how does this inform branding?
B2B healthcare and medtech brands sell to providers or payors, [...]
What’s the difference between branding and marketing?
Branding builds identity and trust, while marketing promotes that identity. [...]
What’s a brand strategy, and why do I need one?
A brand strategy defines how your brand connects with audiences, [...]
