Brave Tale:

A Brand Strategy and Design Studio for Emerging Tech

Brave Tale bridges the gap between innovation and understanding, so your brand inspires trust, fuels momentum, and moves people to buy in.

Strategy. Story. Design. Growth.

Align your message, visuals, and marketing systems so your brand performs as powerfully as your technology. Our core services include:

Brand Strategy & Positioning

Messaging & Narrative Development

Visual Identity & Design Systems

Website & Digital Experience Design

Go-to-Market Campaign Support

About Brave Tale

Founded by Kelly MacDonald and Michèle Fog, Brave Tale combines strategic insight and design excellence to deliver holistic brand solutions. With backgrounds spanning healthcare, fintech, education, and creative industries, we bring the clarity and structure fast-moving companies need to grow with purpose.

Kelly MacDonald

Founder & Brand Strategist

Kelly founded Brave Tale to merge her love of storytelling with her entrepreneurial drive. A brand strategist for more than a decade, she leads the strategy and messaging behind every engagement, guiding founders and marketing teams to sharpen their positioning and communicate with clarity. Under her direction, Brave Tale develops brand frameworks that help tech and health innovators define their value, build trust, and scale with confidence.

Michèle Fog

Design & Web Systems

Michèle leads the creative and digital execution across Brave Tale’s projects, uniting design, UX, and technology into cohesive brand systems. With deep expertise across healthtech, fintech, and emerging tech, she oversees the development of scalable design systems, websites, and digital experiences that blend innovation with usability. Her leadership ensures every brand we build looks as intelligent, credible, and human as the ideas behind it.

TRUSTED BY:
Testimonials

What clients are saying

I have received so many compliments

Kelly and her team are extremely knowledgeable, passionate, and dedicated to developing clear brand messaging. Kelly has been instrumental in laying the foundation to my business’ success. Michele has a great eye for detail, is extremely creative, and utilized her talents to bring my vision to life. I have received SO MANY compliments on my site, and I have started referring her to other colleagues! I would HIGHLY RECOMMEND Brave Tale for their services.”

WeDriveHealth

Nathaniel Saintus, Owner

The work is something I’m extremely proud of

I’ve worked with Kelly and the Brave Tale Team to develop brand messaging for two completely different companies. In both cases, the work is something I am extremely proud of and find very useful. I will continue to work with Brave Tale.”

Intercap

Josh Brandley, Vice-President

They went above and beyond

Kelly and Michele went above and beyond in guiding us through developing a clear and cohesive brand message and supported and encouraged us every step of the way. I can’t say enough good things about Brave Tale. If you’re looking for a one-stop shop to clarify and amplify your brand message and develop professional and attractive designs and valuable marketing support, look no further than the Brave Tale team.”

ECOH

Naomi Pitcher, Marketing Specialist

We loved the experience

We LOVED this experience. Brave Tale was easy to work with. Kelly understood EXACTLY what we were trying to accomplish. Each working session was very productive and getting from start to finish in the entire process was very seamless. I would highly recommend Brave Tale.”

NormTam.ca

Norm Tam, Owner

Terrific to work with!

Kelly is terrific to work with! She is not only a great writer but a very strategic thinker about how to present our value prop and our brand’s storytelling. We love working with her and rely on her expertise regularly. Thanks, Kelly!”

ENDVR

Steve Gendron & Jaffray Hill, Co-Founders

The Brave Tale team is amazing

The Brave Tale team is amazing – not only are they great storytellers and designers, but they are truly phenomenal project managers and communicators. They were able to deliver an exceptional brand redesign and website within a TIGHT deadline, so that we could capitalize on a significant press opportunity. Bravetale = Quality Output, Within Budget, and ON TIME. Very few firms can say that.”

KodaHealth

Tatiana Fofanova, PhD, Chief Executive Officer

Brave Tale specializes in brand development for:

FinTech

Making financial innovation credible, compliant, and easy to understand.

Digital Health

Turning clinical complexity into human connection and trust.

AI & Deep Tech

Positioning next-gen technologies for clarity and commercial growth.

Ready to elevate your brand for what’s next?

Let’s turn your innovation into a brand that drives connection, credibility, and growth.