Brave
Tale

Because it takes guts to grow a business

Because your story matters

Breakthrough science deserves a brave tale.

We’re a brand strategy and design studio built for healthcare innovators. Our mission is simple: to help science-driven companies earn trust, drive adoption, and scale with impact.

With over a decade of experience, we’ve partnered with health innovators around the world to turn complex ideas into brands that deliver results. Through sharp strategy, credible storytelling, and conversion-focused design, we help you hit your growth targets. From websites and digital assets to full campaigns, we create the tools that showcase your innovation and move your business forward.

Kelly MacDonald

Strategy & Positioning

Kelly founded Brave Tale to merge her love of storytelling with her entrepreneurial drive. A brand strategist for more than a decade, she specializes in strategy and messaging that help founders clarify their value and marketing teams amplify their reach. Her focus: giving health innovators the clarity, creativity, and systems they need to build credible brands that earn trust and drive adoption.

Michèle Fog

Design & Web Systems

Michèle creates the visual and digital systems that make health brands look as innovative as they are. With deep expertise in healthcare, MedTech, and digital health, she blends classic design principles with forward-thinking UX, digital design, and AI. Her work delivers fast, compliant, and conversion-ready design that balances innovation with a human touch and supports long-term growth.

Our formula for building brands that last

Clarity over jargon

We believe the best ideas should be understood, not buried in complexity.

Trust before traction

In healthcare, credibility is currency. We help you earn it.

Momentum that lasts

A brand isn’t just a launch asset. It’s the system that keeps your growth moving.

Science, Strategy, and Stories That Drive Change

We partner with founders, marketing leaders, and innovation teams across :

Health tech

MedTech

Healthcare services

Science-driven ventures

What Clients Say

Testimonials

They went above and beyond

Kelly and Michele went above and beyond in guiding us through developing a clear and cohesive brand message and supported and encouraged us every step of the way. I can’t say enough good things about Brave Tale. If you’re looking for a one-stop shop to clarify and amplify your brand message and develop professional and attractive designs and valuable marketing support, look no further than the Brave Tale team.”

Naomi Pitcher, Marketing Specialist

ECOH

The work is something I’m extremely proud of

I’ve worked with Kelly and the Brave Tale Team to develop brand messaging for two completely different companies. In both cases, the work is something I am extremely proud of and find very useful. I will continue to work with Brave Tale.”

Josh Brandley, Vice-President

Intercap

Terrific to work with!

Kelly is terrific to work with! She is not only a great writer but a very strategic thinker about how to present our value prop and our brand’s storytelling. We love working with her and rely on her expertise regularly. Thanks, Kelly!”

Steve Gendron & Jaffray Hill, Co-Founders

ENDVR

We loved the experience

We LOVED this experience. Brave Tale was easy to work with. Kelly understood EXACTLY what we were trying to accomplish. Each working session was very productive and getting from start to finish in the entire process was very seamless. I would highly recommend Brave Tale.”

Norm Tam, Owner

NormTam.ca

I have received so many compliments

Kelly and her team are extremely knowledgeable, passionate, and dedicated to developing clear brand messaging. Kelly has been instrumental in laying the foundation to my business’ success. Michele has a great eye for detail, is extremely creative, and utilized her talents to bring my vision to life. I have received SO MANY compliments on my site, and I have started referring her to other colleagues! I would HIGHLY RECOMMEND Brave Tale for their services.”

Nathaniel Saintus, Owner

WeDriveHealth

The Brave Tale team is amazing

The Brave Tale team is amazing – not only are they great storytellers and designers, but they are truly phenomenal project managers and communicators. They were able to deliver an exceptional brand redesign and website within a TIGHT deadline, so that we could capitalize on a significant press opportunity. Bravetale = Quality Output, Within Budget, and ON TIME. Very few firms can say that.”

Tatiana Fofanova, PhD, Chief Executive Officer

KodaHealth

Healthcare moves fast.

Let’s make sure your brand is keeping up.

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